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Author: Everett Carroll (Everett Carroll)

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Digital marketing can increase offline marketing tactics to produce more effective results.

Digital marketing can increase offline marketing tactics to produce more effective results.

Offline marketing tactics, including TV, radio, advertising on billboards and more, all benefit from the use of digital marketing. When you optimize your online presence so your target audience can find you easily again after first hearing about you from an offline source (such as when they hear about you through TV and radio commercials), this increases the effectiveness of that offline tactic.

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