Offline marketing tactics, including TV, radio, advertising on billboards and more, all benefit from the use of digital marketing. When you optimize your online presence so your target audience can find you easily again after first hearing about you from an offline source (such as when they hear about you through TV and radio commercials), this increases the effectiveness of that offline tactic.
What does link building have to do with marketing? Everything! The more links that point to your website, the higher your chances of being seen by people searching for your products or services. Here’s why link building is so important, and how you can build links to your website in an ethical manner.