Stay connected to the world. Why do you need link building strategy?

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Stay connected to the world. Why do you need link building strategy?

What does link building have to do with marketing? Everything! The more links that point to your website, the higher your chances of being seen by people searching for your products or services. Here’s why link building is so important, and how you can build links to your website in an ethical manner.

Don’t be afraid of SEO and links

(Search Engine Optimization) SEO is the process of influencing the online visibility of a website or a web page in a search engine’s unpaid results—often referred to as natural, organic, or earned results. It is called organic because you are using methods that do not involve paying money to the search engines like Google. You can use tactics like backlinks and high-quality content to affect your organic search ranking on sites like Google, Yahoo!, and Bing.

So, link building refers to acquiring links to your site from other websites. While there are different link building strategies, the most important thing is that you develop relationships with webmasters who can link to your website. Once these backlinks are established, they will improve your website ranking in Google’s search engine results pages.

Why we should care about our links?

When search engines rank web pages, they take into account the number and quality of links to that page. This is called link popularity or link authority. So, if one site has tons of high-quality links from different domains linking back to it, then it’s likely to show up higher in rankings than another site with few or low-quality links. It can helps your website rank better on search engine results pages. You may even get an increase in traffic to your site because people will be able to find you easier. 

Types of links

Each link has its own characteristics, which are determined by the attribute. This information is intended only for search engine robots that affect your ranking. Therefore, we distinguish essentially four most important attributes:

  • Dofollow – the most valuable link. This attribute sends a clear message to the search engine crawlers that the page is valuable and should be visited. This is the type that has the most SEO power.
  • Nofollow – this attribute is a suggestion for search engines not to include the marked link in their assessment. In the context of link building, it allows you to maintain the balance and naturalness of link building, and also generates traffic on the website.
  • Sponsored link – it is used only in the context of content that was obtained using paid methods.
  • Ling ugc – these are user-generated links without our help. Posted on forums, comments, social media and blogs.

It would seem that our strategy should focus only on links with the dofollow attribute. Unfortunately, not everyone is aware of the fact that their oversaturation in the eyes of search engines looks unnatural. So let’s use all types of links to get full link building. The most important thing is that each page referring to your site is characterized by high quality content. In conclusion, it can be said that a natural link counts – one that has been added free of charge, selflessly. It’s best to get them through high-quality content, guest posts, social media and online forums.

Five easy ways how to get valuable backlinks

High-quality content

Quality content on your site is important to attract viewers, build trust, and rank well in search engines. The way you go about writing this content can have a significant impact on how much engagement you receive. Creating content that matches what people are searching for will also help drive up traffic. It is worth adding the option of the “share” button, so that interested people can share the content they like faster.

Social media

Social media is a powerful tool that can be used for link building in today’s digital age. By engaging with others and sharing high-quality content, you can attract attention to your site and gain authority. Create valuable content for social media, promote the quality of your company or product, get in touch with industry influencers, use hashtags in your strategy, and engage with other individuals who share your interests. 

Guest posting

Guest posting is one of the most effective ways to build links to your blog. Everyone visits blogs. Make sure your post is relevant to their audience. If your post is published, make sure to include a link back to your site. You can also increase the number of potential connections on your guest blog post by sharing it on Facebook and Twitter along with a link back to your site.


A straightforward link building strategy, contacting website owners and asking for a link, is one of the most effective. This can be done by emailing the site owner or looking up their contact information online. Be sure to introduce yourself in the email and explain that it would be beneficial for the two of you.

Forums and discussion groups

One way to help your website rank higher in search engine results is to participate in discussion forums related to your business niche. Here you can share and receive valuable insights, and establish yourself as an expert on the topic, which will result in more visitors coming to your site. Start an interesting discussion and link to it like this:

Wrapping up

Link building is an important SEO strategy for businesses looking to grow. You want to build quality links that point back to your website, but you also want them to be natural and unspammy. Get the most out of your link building by creating content that’s both shareable and topical; with a little luck, it may even generate enough buzz on its own to attract people naturally.

Main photo: LinkedIn Sales Navigator/

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